We Started Because Budget Spreadsheets Were Painful
Back in 2018, our founder spent more time fixing broken formulas than actually managing money. That frustration turned into neocastpoint—a platform that handles the tedious parts of budgeting so you can focus on what matters.
How We Got Here
Started in a Daegu Coffee Shop
Three friends who couldn't stand manual budgeting met weekly to build something better. We launched with basic expense tracking—nothing fancy, just functional. Ten local businesses signed up in the first month, mostly because we offered it at cost.
Adding Automation During Lockdown
When everyone went remote, our users kept asking for automated reports. We spent four months building a system that generates budget summaries without manual input. It wasn't perfect, but it saved people hours each week.
Expanding Beyond Basics
We added forecasting tools after dozens of requests from small business owners who needed better cash flow visibility. Our approach stays simple—no complicated AI predictions, just clear patterns based on your actual spending history.
Serving South Korean Market
Today we work with freelancers, small businesses, and individuals across South Korea who want budget management that doesn't require a finance degree. Our team is still small, which means we can respond to user feedback quickly and make changes that actually help.
What Guides Our Work
No Hidden Complexity
We design features that make sense on first use. If something requires a tutorial video longer than two minutes, we reconsider the design. Your time matters more than our feature list.
Build for Real Situations
Every feature comes from actual user requests or problems we've encountered ourselves. We don't add functionality just because competitors have it—only when it solves a genuine problem.
Honest About Limitations
Our platform works well for most budgeting scenarios, but it's not built for complex corporate accounting. We're upfront about what we can and can't do, and we'll tell you if a different solution might serve you better.
Responsive Support
When you contact us, you get a real person who understands the platform—usually within a few hours during business days. We don't outsource support because direct conversations help us improve the product.
Privacy by Default
Your financial data stays private. We don't sell information to third parties, and we use standard encryption for storage and transmission. Our privacy policy is written in plain language, not legal jargon.
Continuous Refinement
We release small improvements regularly rather than waiting for major overhauls. Most updates happen in the background without disrupting your workflow. When we do make bigger changes, we explain why and how they affect your experience.
Our Approach in Practice
Meet Someone From Our Team
Rhiannon Caldwell
Product Lead
Rhiannon joined us in 2021 after working in financial operations for small businesses. She's responsible for deciding which features make it into the platform and which ones don't. Before this, she spent three years helping companies switch from manual bookkeeping to digital systems—experience that shapes how we design for users who might not be tech-savvy. She tests every new feature herself before it goes live and regularly sits in on support calls to understand what confuses people.
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